New Email Marketing Suite

Cascade Group, the central London print & design house, today launched a new suite of email marketing solutions which will support the email needs of businesses ranging from the start-up venture to the global corporation.

“We have seen a growth in the number clients wanting to send stylishly designed email marketing campaigns but don’t know where to start. Many want to create a template which can be re-used whilst others want a fully managed service. By offering the complete range of services that make up an email marketing campaign as modularised options, we can deliver on any need, no matter how big or small, whilst ensuring that client’s emails are delivered professionally,” commented Jennifer Adler-Potts, Cascade Group’s Head of Creative.

Options include:

Code Only
Cascade Group’s clients include some of the top PR and Design agencies in the world, many of which do not have in-house HTML coding. By offering code-only packages, clients that are agency side or have an in-house design team can enjoy top-notch and reliable support on-hand whenever they need it.

Bespoke Campaigns
For clients who want to do a one off email campaign, Cascade Group’s bespoke campaign solution works on the basis of project commissions with modularised components including design, coding, email client testing, copywriting, campaign management and distribution. The project may even need additional web support to update site content and this is available on a per-hour basis no matter what platform the client’s website is built on.

Regular Campaigns
For clients who are doing a regular campaign such as a newsletter, Cascade can amortise the naturally higher initial design and build costs across a number of months via a retainer. This gives clients immediate access to a high-quality solution but with a low entry point.

Self-Managed Campaigns
With a single one-off fee for design and build, clients can have a bespoke template designed, developed and installed when they subscribe to the Cascade Group Email Marketing Portal. Clients are provided with a WYSIWYG interface so that they can customise and re-use their template as often as they want as well as distribute, track and report on results.

For more information on email marketing services for central London businesses, please visit the dedicated webpage:

About Cascade Group
Cascade Group delivers everyday print and design services such as copying, digital colour printing and binding as well as more sophisticated ‘couture’ solutions including direct marketing, large format displays and lithographic printing to meet the needs of an exacting clientele.
With dedicated and reliable production experts on the ground at every outlet, a secure, private lithographic production facility, a design and marketing studio of top creative talent, a variety of strategic niche partners, Cascade Group is able to meet and deliver upon any print or design requirement, budget or timescale.

Please visit: for more detailed information.

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